Shaping Brands That Stand Out
We shape the digital world with some groundbreaking ideas that resonated with a wider audience. Need proof? Just check out some of our case studies.
Smart Bazaar Pujo 2024
Challenge
During Pujo, digital ads from various brands flooded multiple platforms, making it challenging to stand out and capture attention.
Solutions
We created an anthem centered on Kolkata, subtly incorporating Smart Bazaar and highlighting its role in the city’s shopping culture. Catchy lines and relatable phrases resonated with the youth, driving strong engagement. To amplify reach, we partnered with 10 influencers and 10 community pages.
Impact
This campaign attracted a huge
audience and garnered
1,685,329
impressions.
Boro Plus Ektu Holeo Plus
Challenge
s a classic skincare brand, Boroplus doesn’t resonate strongly with the younger audience. To bridge that gap post-TVC, it was a challenge to engage them through relatable reel content on social media and to create an emotional connection beyond traditional advertising.
Solutions
We collaborated with 5 celebrities from the Bengali film industry who created engaging and relatable content using Boroplus cream, highlighting common skin concerns. Their authentic storytelling and everyday scenarios built emotional resonance with the audience. This strengthened the brand’s credibility and positioned Boroplus as a go-to solution for modern skincare.
Impact
This campaign attracted a huge
audience and garnered
6,825,095
impressions.